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Case study on bcg matrix - Case studies BCG Matrix


Mach 3 has the potential to gain market share and become a star however, Gillette found out that when Mach 3 did not become a market leader there was a possibility that it would become a dog with a little market growth.


Some dogs may be profitable for long period of time, they may provide synergies for other brands or SBUs or simple act as a defense to counter competitors moves.


The four quadrants are designated stars upper left, question marks upper right, cash cows lower left and dogs lower right. Question Marks Question marks are products that currently have low growth but exist in a high-growth market. The four categories include the Stars, cash cows, dogs, question marks.


The alternat ives of Table Combining the A B C D alternati ves a bove, with the m ore c ertain elements of the T able 3 matrix of c ustomer r equirements, generate s f our mor e sets of scores, presented in Table 7. Business should rely on management judgement, business unit and to make more reasonable investment decisions.

To contact me for Financial Planning, Dev Ashish is SEBI registered investment Advisor RIA Reg. That way we can generate potential huge future profits. Many were screened in the process but the iPod and music on the move was the chosen strategy, it was an attractive market, competition was fragmented and Apple s financial and brand strength could be brought into play.

Through its effective marketing and a vast sales and distribution the country, it ensures that its products are made available to consumers and however. 4 The Unknowns The unknowns also called question marks or problem children are those business units that have a smaller market share in a high-growth market. com services trackback Listed below are links to weblogs that reference You can follow this conversation by subscribing to the for this post. Our CEO wants us to become the fastest growing moving from 4-5 growth to 10-15 growth speciality chemicals company and has therefore asked all the divisions to present g. Herein, if the company would not be able to solve the issue of question market products, these may be able to absorb great amount of cash and may result from stopping dogs to grow. The market, industry, competitors and position will all be based on the chosen unit. Its campaign directly involved consumersand retailers and spanned over a period of six month. The y-axis of the graph represents rate of market growth while the x-axis represents market share. Superior University Page 12 Cost Nestle provides high quality products to its customers at lower prices prices Nestle provideshigh quality products to its customers at lower prices prices that are affordable by people in order toget nutritious healthy products that are affordable by people in order to get nutritious healthy products. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.


A balanced portfolio is one which has Stars to assure future success Cash cows to bring in funds for future growth Question marks that can be turned into the next stars with some attention and investment The Axes On either side of the grid is an indicator marked on the axis. As well as being the largest, it m akes the fewest demands on De rrick s or ganization.


This can happen potentially if they are able to maintain their position as a market ADVANTAGES RATING Starbucks coffee and beverages are high in quality brewed by welltrained employees.

One of the 3 things will happen with these companies They will be acquired by a larger company for assets and I will make a premium, or They will fix the business and the stock will appreciate, or They will lose more money in which case someone will decide it is better to close the company and return the cash to the shareholders These situations very rarely arise for a large company. Those companies which appear above the diagonal line are losing share and those below the diagonal line are gaining share.

The firm may seek new markets and or distribution channels. Long term debt shown in the table dropped 14 from 2003 to 2004 previously itwas known company s net earning increases, thus it could mean that the Strategic Management PMS 3393 19 company has extra earnings to pay off debt.


It is mentioned that it is the target market that is in control of improving the power of the products or brands. Use the model as an overview of your products, rather than detailed analysis.

F rameworks are established for analysis in Howell and Soucy 1990, Foste r and Gupta 1994, and Sm ith and Dikolli 1995 but reports of eld studies ar e rare e. com 2ndSuperior University Page 2 Table of 5Vision statement. This is the in-depth BCG matrix analysis of BMW which is the renowned automobile company. The matrix was originally used by the Boston Consulting Group to illustrate graphically how a business s portfolio of units or product lines relate to the business s flows.

This division decides to strengthen on pursuing an intensive strategy.

1 15 This example was created to show how to deal with a relative market share higher than 100 and with negative market growth.

The aim is to identif y problem customers and eliminate or modify the service provided to unpro table o nes.

Despite the limitations, the BCG Matrix is a very simple and useful tool for portfolio managers to review their brands and products across industries and SBUs, and assist in prioritisation of investment and divestment.


Stars Can be the market leader though require ongoing investment to sustain. The company beliefs that sharing the company s success with the people who made happen will help them think and acts like an owner of the company. You can also follow on Twitter, subscribe to our, or join our popular. Strategic Management PMS 3393 15 Based on the key external factors, the most critical factors are that manycompanies are pricing their products cheaper to impress customers. This was true in 75 percent of industries, reflecting the higher rate of change in business overall. Incos is a global manufacturer of writing products with divisions in North America, Europe and South-East Asia.

price to compete with the price to attract more customers. Subsequently, they are tried out on a restricted basis, before being scaled up. Nestl believes in creating shared value and is committed to the communities it works and liveswith. However, since these business units are growing rapidly, they do have the potential to turn into stars. Whether you buy, sell or continue to hold a stock will depend on the level of undervaluation or overvaluation of the stock compared to its intrinsic value. You could consider using the Product Life Cycle but if you need a current snap shot of how the products are doing you would benefit more from using the Boston Consulting Group Matrix. CAE is the c onsistent order for the best perfor mers, except where pessimistic assumptions a re made regarding th e impac t of Cahill s JIT scheduling. units Required probability Can you help me complete this chart? In the example here, I ve taken some cars available in the UK.


This article updates prior literature reviews by organizing and summarizing recent additions to the accounting education literature.

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