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Advertising case studies examples - Advertising Effectiveness Case Studies Case Finder WARC

Results The Johnnie Walker Malaysia Page increased its fan base 39 topping out at almost 30,000 fans by the end of the campaign Engagement rates for the Reach Blocks were 1. Awesome resource, thanks for putting this together guys.


Results The campaign reached nearly 85 million impressions The campaign generated over 21,000 clicks The Bob Evans Facebook Page grew 12,000 likes during the week-long campaign and 5,000 during the 10 days after the campaign The campaign generated a return on investment of between 200 and 300 2,181 coupons were redeemed 17. They also targeted people who had already liked their other Facebook pages.


Sensis Case Study Video Category Digital Marketing Case Study Example Sensis is Australia s number 1 marketing services company.


Frequent flyers were shown ads detailing reasonable rates for routes they had flown before, directing these people to the AirAsia site. 10 May, 2016 Four creative programmatic advertising case studies Entries are now open for this year s Masters of Marketing Awards, presented at the Festival of Marketing in October. Results Online sales were driven up by the Facebook ads bonprix was able to take the ad analytics to identify its strongest targeted groups 20.


A lot of people wonder why their car insurance costs as much as they do, even if their cars are not worth a lot.

Silly Bandz ran 15 ads over two months targeting people who had listed Sponge Bob, Justin Beiber and Hello Kitty in their Likes and Interests. Having looked through most of them one thought comes to mind.

5k Spend on Facebook Ads in 2 Weeks This case study is another classical example that Facebook can be effectively used to generate leads for B2B businesses. Weight loss company Using Amazon Advertising Platform, this national weight loss company beats CPA goal by 39. 12 Forrester has proposed a measurement called cost per impact point CPIP. Dan Slagen Head of Paid Marketing at HubSpot The results By connecting with a highly relevant audience through Promoted Accounts and increasing engagement with Promoted Tweets, HubSpot experienced gains in sales, conversion rates and ROI, as well as a significantly lower cost-per-lead. The company ran two sets of Premium and Marketplace Ads for a week at a time advertising the coupon.


Given the low contact frequency, print was excluded from further optimization e? With the growing consumer shift to digital, the company developed a variety of properties and platforms to provide readers with quality experiences across all screens, including a virtual reality app for Android with Google Cardboard. For example, Like HubSpot for exclusive webinar invites, blog updates, free ebooks more!

All the best, Andreas this are incredible, i have to admit they all captured me in a sense. ZipZapPlay wanted to encourage user acquisition with the game, and they used keyword targeting Facebook ads to accomplish it. Results The campaign went global with countries like Canada, USA, Puerto Rico, Argentina, and Bahrain The page gained 6 fans every minute during the first days of the World Cup More than 900,000 people had clicked to go to the page by the campaign s completion 21. Evelien set out to fix this conversion problem with A B testing. This case study is especially useful for such Facebook Ad starter business that is struggling to find their way. the winner would get unlimited ecnomy trips from Hong Kong to any of their destinations, for 80 days. 50,000 hashtag mentions 20 million impressions 5,000 tweets per hour 12,000 engagements This was not just a Twitter campaign but a full interactive markting campaign over 5 days. But how do you use that presence to get results that make a difference for your business? RBS Insurance RBS Insurance is the second largest insurance provider in the UK.

If you ve got a link to one we ve missed, please just post it in the comments below and I ll add it into the list! Econsultancy s Supplier Directory contains over 2,000 suppliers and is growing all the time. Lesson Learned 20 Sometimes the simplest of thing are most effective.

20 04 2016 April Fool s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side and get plenty of social media shares and column inches in the process. 20th Century Fox Leading up to the release of the film Wall Street Money Never Sleeps, 20th Century Fox wanted to acquire a mass of fans on the Wall Street Facebook Page. Lacoste broke down ads to fit men or women, ages 18 to 25 or 25 to 44, and Germany, England, or France. She found that there was no significant difference when segmenting visitors visitors from both countries preferred the banner focused on


The company created a 90 second short film featuring the shades of the new lip balm, and Burt s Bees also allowed fans to send messages to their friends explaining their friends natural beauty. Scotiabank Scotiabank is a Canadian bank with over 18 million customers in 50 countries. The department ran two Reach Block ads targeting all Canadians on Facebook. Victory ran two ads during the campaign targeting males aged 35 to 54 and whoever had motorcycles listed in their interests. They then simply began to target fans and their friends.


If you have a case study we missed, please let us know with a link in the comments.


Results At the peak of Bonobos marketing campaign on Facebook, 10 of their site traffic was driven by Facebook 18. In late 2010, they launched their game, Crime City, and they decided to advertise through Facebook the new release. Chick-Fil-A uses OmniVirt to power Cardboard VR right from CowzVR. So whether it s branding, blogging, social ads, or strategy, we ve got you covered! So, they took this insight and created My Wendy s Mobile App.- Nicholas Van Amburg, Managing Director of Ad Innovation at The New York Times Setting the pace for the future As content channels and screen types continue to increase, The New York Times will look to Flex Frames and native advertising as the key to creating a scalable and sustainable business with ads that drive engagement. You re addressing specific challenges and opportunities with a particular skill set. Please be informed that the IPA offices will be closed Friday 4th August. Contrary to current thinking that online frequency caps are necessary to limit the irritation factor for consumers, the Dove results suggest that brands need higher contact frequencies.

The idea was to and later show them ads for Free Webinar that will lead to the program she wants to sell.

We ve been delighted with the results that the rich-media banner has provided for us. Now, this Collaboration Management Case Study video will tell you how Richo provided EPR with a detailed technology and cost analysis of several options. But they started paying close attention and realized what was going wrong.


How did they use their expertise and skills to deliver a creative solution?

8 and actually performed worse than the original in terms of shopping cart views, decreasing conversions by 2.


Kia began with Premium Poll Ads in order to educate the audience on the Soul s features.


I guarantee you that he can also help you solve your problem. Analyze whether Cadbury Dairy Milk was doing the right thing by trying to replace the traditional sweets and desserts and whether it would succeed.

Will surely be taking some inspiration for my adwords campaign! So, if a user was known to be in a young demographic and a fan of the outdoors, they might be shown an ad for an athletic dog, with appropriate messaging. Baskin Robbins ClickZ Baskin Robbins targeted ads and asking likers to invite other friends for a coupon. Lesson Learned 21 Facebook Ads are cost effective as compared to Google Adwords when it comes to B2B leads generation. Lesson Learned 37 If you want the best ROI from your campaigns, don t just focus on the Facebook Ad part plan ahead where you will send the traffic and how will you capitalize on them. And he did exactly just that- zoomed in on funded startups that might be in need of app development.


Healthy Choice Canada Facebook Healthy Choice Canada had no Facebook presence and wanted to build a community where brand and fans could communicate ideas. Five years ago, Sydney s Closet sold only plus-size prom dresses. Enter your website address in the form below and see how your website measures up against the competition.


3 The choice of online format is itself a key variable for consideration in executing an online ad campaign. Unbearable by DSCR Road Safety Life In A Day by YouTube Viral Advertising hype video only Winners of Silver Lions at the 2011 Cannes Cyber Lions Below we ve rounded up as many of the 2011 Cannes Silver Cyber Lion winning case studies as we could possibly find. It wanted a good sized amount of people to interact with by providing content and updates about the film. Maybelline Canada Maybelline Canada was looking to increase its connections with its 18- to 34-year-old target female demographic.

This is often difficult to do, because the organisation has to have its data available across CRM and media departments, and has to be prepared to fit longer-term customer value models to media spend.

Adidas Football Soccer Adidas Football wanted to be the most talked about sports company at the 2010 World Cup in South Africa.


Community Coffee Community Coffee used a mix use of media across Amazon s online and Kindle platforms during the holiday season to increase customer consideration for purchasing the product by 4x. Fabian ist bei Optimizely als Product Marketing Manager t tig. Hi Aden, Many thanks for sharing the many inspiring cases from CCL 2011. Hyundai New Zealand fans grew 4,000 from 150 fans to 6,000 in five weeks.

Lesson Learned 18 Do some preliminary ad test to fine tune on the audience and then invest more budget where you get the most gold.

Local Auto Dealers leverage 360 Photos and Re-marketing to increase test drives.

It s easy to control your ad spend, monitor the success of your ad and target incredibly niche audience with limited offers. It already had a market share of around 70 in 2011 in chocolates with its flagship brand Cadbury Dairy Milk alone having around 30 of the share of the Indian chocolate market. Then they moved on to social acceptance theme with the line- Those who want to eat, will find a reason for it. The results The results were significant and provide a glimpse of what can be done on Twitter. Since they already know about your product, take them straight to your money page. Without this information, it is simply impossible to achieve maximum results. Such as in this case, people that initially saw the ad but didn t go on to fill up the form were retargeted again.

In 2010 the company decided to establish a presence in social media in order to develop relationships with current and potential Hyundai owners in New Zealand.


Sony then ran Premium Event Ads and Premium Poll Ads targeted at 13- to 24-year old females. And there s another surprise they don t have to be boring, three-page PDFs that outline the challenge, solution, and results. The innovation team found themselves overwhelmed with long hours of coding and compiling individual ads for review by advertisers.

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