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Case studies marketing research - Market Research Case Studies QuickSurveys

To improve business performance, the company needs to understand why customers who engage via each channel fail to book. They may have more than one and be asked to make a comparison. So it began to profile its web visitors, then direct them to microsites matching their profiles and nearly doubled leads.


Marketing Research Case Studies- Case Studies in Marketing Business Case Studies, Marketing Research Case Study IBS Case Development Centre Asia-Pacific s Largest Repository of Management Case Studies In case you are not able to complete the transaction successfully, please send an email to Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission MRS0005 MRS0004 MRS0003 MRS0002 MRS0001 IPD0101 IPD0100 Working Hours List of Holidays Please note that Indian Standard Time IST is 5. Decision Analyst s segmentation technique enabled the client to select an attractive, ownable positioning for the product s successful launch.


Juniper was selected to deliver presentations to their MNO clients at a series of workshops across Scandinavia, providing an independent analyst assessment of key trends and developments in the messaging space. Econsultancy was therefore able to launch a bespoke survey questionnaire to 2,000 members of Toluna s 600,000-member community in the UK and to collect results by the following day. Briefing Agenda Chile Study The study named as The Global Agenda was conducted with an objective to gain insights on where the global economy is heading. Frequent flier direct mail evaluation- Assessment of appeal and likely response to direct mail offers among members of a frequent flier programme. Evaluate physicians anticipated prescribing in reaction to various presentations of clinical trial data.

Since 1986, Quirk s Marketing Research Review has been the go-to resource for research professionals in all industries. The magazine takes a practical, hands-on approach to its case studies and technique articles to promote the use, value and understanding of marketing research.

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Its solution create a white paper to both explain and build credibility for its offerings. Study on Collaborating With The Business Partners This study undertaken by iResearch Services dealt with the art and science of collaboration between the companies. Abstract The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory. Power Marketing Research designed and analyzed an online survey to learn more about the needs of current subscribers, including likes and dislikes about the current platform.


The overall goal of the project was to gather information about the Strategic Alliance project via focus groups. Each interview took between 15-25 minutes and was conducted via telephone. The client wished to better understand the perceived benefits and barriers of working in an external grid environment preferred applications e. Half of all US teens had not enjoyed a Coke in the previous 12 months and Coca-Cola needed to re-connect with teenagers and drive consumption. Objectives Gauge current co-pay issues and where in the spectrum do statins fall. In April of 2017, a leading insurance firm contracted Insightrix Research Inc.

Intercept interviews were conducted with over 150 attendees about fundraising efforts and to test potential new fundraising messaging.

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Our client, a footwear manufacturer, wanted to win floor space for a premium product designed exclusively for a major retailer.

Read how BT saved 2m in costs and made itself an easier company to deal with by using social channels to service customers.

Central London 25-30,000 benefits Rare opportunity to develop your embryonic qualitative research skills within a full service market research agency. First-rate community of respondents These days, you can get online survey tools at a relatively small cost although not usually of the Toluna quality, but the ability to tie it up with a first-rate consumer community is what makes QuickSurveys stand out from the crowd. My experience with B2B International on the numerous projects carried out has always been very positive and I expect the relationship to continue to grow in the future. Moreover, the ideas that GolinHarris presented to its clients often required solid supporting evidence particularly when the client came from a different perspective. With their report we went further than the normal expected reporting of qualitative research.

This case study reveals how one client utilized our products to increase marketing effectiveness and ROI.


co PbqpjXTIO3 RT Looking forward to attending mrslive tomorrow. Category Vehicle Loan Financing Services Methods Time-Extended Online Qualitative Research, Online Qualitative Research in a Bulletin Board Format Summary An company specializing in auto loans wanted to develop a targeted advertising campaign. Proprietary data thanks to real flexibility I really value the flexibility of QuickSurveys. Category Vehicle Dealer Methods Customer Satisfaction Tracking, Online Survey, Preowned Buyer Survey, Quantitative Mail Survey, Tracking Research Summary As a premium automobile retailer with multiple locations, our client has a very strong customer service culture.


We subsequently provided our client with a detailed SWOT analysis of the target company, together with a comparative analysis of its product offering relative to its peers. Our reports detailed the depth and breadth of engagement, and provided critical leverage for this client s ad sales team. Cloud Computing Study The cloud computing study conducted by iResearch Services aimed at analyzing the extent of adoption for cloud computing services in various organizations. This included a detailed summarization of the results of numerous trainings conducted by State of Michigan staff.

University Of Michigan Institute For Research On Labor, Employment, And The Economy The Great Lakes Trade Adjustment Assistance Center GLTAAC Online Client Surveys Power Marketing Research designed, developed, and analyzed three online surveys of GLTAAC current clients, prospective clients and referral sources. Select the preferred concept that most clearly and persuasively communicates the brand platform.

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This year, a top retailer came to us as after realizing they d lost a significant portion of their core customers over recent years.


The approach attracted new consumers to the brand and increased intent to purchase the company s products. One of our clients, a large distributor, needed help in identifying a new target group of investors with similar needs compared with its core customer segment. Its Executive MBA EMBA program was the most profitable, and the university sought to expand this graduate offering.


Category B2B Electronics Methods Profiling, International Research, B2B Research, Attitude Awareness Usage Research, Diagnostic Research, Problem Solving, Teamwork Summary A leading device manufacturer discovered that beliefs about the philosophical differences between U.

We also conducted in-depth interviews with visitors after they used the exhibits.

From market disruption to mergers and acquisitions, pharmaceutical brand teams are facing game changing challenges in today s competitive landscape. It helps in maximizing the dissemination and impact of research by making it available to all readers worldwide.

The model was used to identify key drivers of sales and indicators of store performance, enabling the client to prioritize stores for improvement initiatives.


Category Electronic Games Methods Focus Groups, Depth Interviews, Projective Techniques, Motivational Research Summary At the dawn of the digital age, a major international manufacturer of electronic systems and components assigned a team of engineers to develop digital games for the new electronic devices then emerging. In addition to the focus groups, PMR prepared, administered, and analyzed an evaluation survey with the students to get a quantitative view of the project.

Circle Research did an outstanding job in understanding our complicated global business and customers.


The redeployment generated profits at an unprecedented level. Corporations were asked about their needs related to brand ambassadors including the types of services required, additional program benefits, and marketing initiatives. Miles Ahead of the Competition A part of British Airways, AIRMILES is much more than simply a loyalty program. The cases below have all passed review on the basis that they have delivered measurable ROI back to the business.

Read on to see more insights from our latest chart, along with advice from Michele Eggers, Senior Director of Customer Intelligence for SAS. As well as providing information on how to position the brand, the research also allowed first direct to test the reaction to specific product proposals.- The three patient profiles tested included Mixed Dyslipidemia, Isolated High LDL, and Isolated Low HDL. Recently a major restaurant chain came to us after seeing that a number of their rivals had all adopted a new, lower price value meal approach to menu pricing.

The brand s marketers faced a big challenge and were considering a bold and potentially risky change to help shift the brand s growth trend upward. Data analysis made easy In most cases, data analysis is even more important than data itself. Category Salty Snacks Methods Concept Testing, Product Testing, In-Home Usage Testing, Pii Product Improvement Index, Volumetric Forecasting, Sales Forecasting, Conceptor Forecasting Models Summary A salty snack manufacturer worked with a subcontractor to develop a completely new salty snack product. Marketing Topics Get unlimited access to all of our exclusive marketing resources Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a 1. The taste tests must be carried out as accurately as possible so rules must be set out e. Category International Manufacturer Methods Autoregressive Time-Series Regression, Decision Tool, Econometrics, Ensemble Model, Model Validation, Time-Series, Forecasting, Variable Selection Summary A client company an international manufacturer had experienced unprecedented volatility in the price of a primary raw-material input used to produce several of its products.

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