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Study cases in marketing - Marketing Research Case Histories

There are milestones you ll never reach in your online business until you start using visual assets infographics, videos, Slideshare presentations, memes and other graphic content, in your campaigns. A retailer recently turned to us for help in its effort to ramp up sales in the fan category.

30 Turner Sports Turner Sports, after launching their new TBS Social Dugout mobile app turned to text message marketing when looking for an easy way to instruct fans on how to download the app to their mobile devices.

This client asked us, How can we convince the retailer to carry our headphones in its stores?

Edition 6 This case study concentrates on how the F.

Email marketing experts say they noticed a trend during the 2015 holiday shopping season Retailers are getting better at addressing the interests of individual shoppers. So without further ado Want all of these case studies in one pretty PDF Audi experiment Great examples how car dealerships use social media to reach customers Perspective on Big Brands i. For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of contacts can be a really relevant addition to a lead nurturing campaign.


Subscribe and get key market trends and insights relevant to your industry each month. Great job OscarPRGirl Have you read this FastCo story about Ralph Lauren s digital evolution? So it took some moxy to launch a content marketing strategy online.

The detailed monthly report and full analysis with helped the client gauge its success and pinpoint the most effective messages and promotions. Edition 4 This case study examines the way in which McVitie s has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits. Edition 2 This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing. SUBSCRIBE TO TOPRANK S TIPS NEWSLETTER First Name This field is for validation purposes and should be left unchanged. Our Beauty Retail Case Studies About Bumble and bumble started out as a NYC salon and today, offers extraordinary products that are coveted Retail Case Studies About The Tile Shop is a specialty retailer of manufactured and natural stone tiles and installation materials in the United Retail Fashion Case Studies About Established in 2010, the inspiration for Jambu Shoes came from the tropical rain forests where the Jambu fruit flourishes. What other ways have you used case studies effectively in your business?

Anthony Khoury, Managing Director Customized Stickers 24. The experienced founding team came from the VC world and thus leverages a unique approach to customer innovation. A strong testimonial adds texture and credibility to the data in your core case study. Edition 7 This case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy. Outsourcing your marketing frees up your time so you can.


Edition 16 This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. As a marketing firm, we do quite a few of them for clients and firmly agree with your points regarding formatting make it easy to digest, quantifying real numbers, and quoting your customer in their own words as much as possible.


Industry HVAC Marketing Result 2,655 return on investment Industry HVAC Marketing Result 33 calls from real prospects! Content was amplified with social ads and blog posts. Details Insurance and Social Media Case study Farmers Insurance helps agents use Facebook for ROI Law Enforcement and Social Media And how social media can help track the bad guys How social media can help FBI solve crimes Fascinating use of Google police present portrait of crime How Boston Police uses Twitter, texting for crime tips Different perspective on getting found online search, future of crime Social media in action with police Libraries and Social Media- Klagenfurt created a new project putting scannable stickers around relevant locations allowing users to download digital content. Aimee Higgins, the SVP of Strategic Sales Development will provide an in-depth look into Pandora s multi-platform ad solution and discuss the newest frontier of Pandora Everywhere, Pandora s recent integration into cars. Category Health Snack Food Manufacturer Methods MaxDiff Analysis, Analytical Consulting, Choice Modeling Summary A U.

Time-Extended online depth interviews were conducted to provide an intimate understanding of the consumer relationship with the brand and its current menu offerings.


Industry Education Result More enrollments means more revenue and postcard marketing can deliver both quickly and consistently Industry Education Result Doubled our enrollments and generated 1,800,000 in revenue! Edition 9 As a result of carefully reading the Case Study, students should be able to understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range. In the first 30-days of their mobile marketing campaign, the tanning salon had 4,750 customers opt-in to receive text message offers, which then generated 196,000 in new sales from customers redeeming the initial offer.


As they considered how to welcome to new subscribers and there are more than 51,000 they knew that aligning business goals with a great experience was key. Edition 12 This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership. However, this new package design still needed some fine-tuning.


Industry Financial Services Result Repetition leads to consistent marketing results for mortgage companies, even in a recession.

This is where you sell your products or services simply by saying which ones you used and how they led to the desired result.


5 percent, and half-off pizzas generated redemption rates north of 12 percent.


Steps for Getting a Marketing Case Study The first and often hardest part of creating a marketing case study is getting a customer to agree to one. Case studies are important and when following your suggestions of making it relevant by using companies they are familiar with and in the same industry, many people will eagerly analyze all the findings. Interestingly, editor Millie Tran said the most useful part of this exercise was the intense focus on the product market fit The most valuable thing about this exercise was that it allowed us to avoid getting too emotionally attached to any one idea early on and to keep tweaking and adjusting the product to be better. Results 1,476 emails opened 708 total clicks 48 click-to-open rate Project A website was developed to provide the target audience with original news and analysis that could provide an authentic understanding of the target audience challenges.

Many case studies from tech companies regard cloud-hosted technology as the superior choice, but they don t state why. Browse through case studies from various industries, see the different formats and styles of case studies marketers are producing for their teams, and get inspired!

Industry Financial Services Result We generated 15-18 new clients and 22,500- 27,000 in revenue from our postcard marketing! By 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market.


Edition 12 This case study helps students understand the importance of market research to successful, customer-led product development.


Data from Unbounce revealed that in just 2 years, the search volume for infographics. The electronic product distribution company created a specific social hub, spanning four different languages, having the purpose of being a collaboration and engagement hub for Electronic Design Engineering. Results 16 major media placements 71 million impressions 3,500 social shares Attracted 1m in inbound leads from potential World Cup advertisers Project An information hub was created for CMOs to support their role in an entertaining and compelling way. We got up and running faster than anyone expected. Consistency is really important via social media channels, since they are so public. They started an ad campaign namely The Disruptive Campaign. Let s take a step back to dig into why email marketing is such an essential tool for growing your business and what that means for how to approach it. Industry Government Politics Result I won the election! Marketing Case Study Template Title Too many companies title their case studies things like insert company name here Case Study.


Results 2,333 page views 5,000 social shares Project A campaign highlighting the consequences of not using the right monitoring solution was developed featuring a cartoon character, Franken- Monitor. Industry Moving Storage Result Pine Ridge was able to fill 20 of their units.

Overcome Google penalities and Penguin-proof your site A jargon-busting introduction to how paid search PPC can help you to achieve your business goals 2017 Click Consult Limited all rights reserved. Category Optical Products Methods Promotion Testing, Marketing Medical Research Summary A leading maker of optical products wanted to gauge likely consumer response to several product discount offers.

Here are a few examples of how you can leverage them on social Share a link to a case study and tag the customer in the post.

The strategy has been honed over the years to ensure customers take action. Come hear how Nutrisystem tackled these challenges to fully leverage its strengths and how you, too, can reach new customers in new channels, while growing your existing business. If they don t have this information, look internally for more general stats on your product s impact on the people that use it.

The brand s marketers faced a big challenge and were considering a bold and potentially risky change to help shift the brand s growth trend upward. ENQUIRE NOW So You Can Get More Leads And Sales Online This field is for validation purposes and should be left unchanged. Industry Dental Services Result We generated 128 new patients and 45,000 in revenue from our postcard mailings! Watch this sales case study on how Interbrand debunks digital marketing for Sensis. Industry Education Result More enrollments means more revenue and postcard marketing can deliver both quickly and consistently Industry Education Result Doubled our enrollments and generated 1,800,000 in revenue! For video case studies, one thing you can do is offer the b-roll taken at their location to them for free to use in their own promotional materials. Industry Electric Energy Result 463 return on investment!, where during a 15 month period, the pizza chain setup geofence locations within a half-mile radius of each of their 340 Pizza Hut locations.

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